Which is better for business websites?
Posted On July 16, 2021
A new study published in the Journal of Business Ethics finds that, at least in theory, a lawyer’s website design should be better for the client.
The study is part of a larger trend in which the practice of law has increasingly evolved toward creating professional website design that is less about providing a polished experience to potential clients and more about making the law firm look and feel professional.
The result is that most lawyers, whether they are practicing in the United States or abroad, now have to create websites that are more polished, professional and engaging, said Richard R. Lafferty, the associate professor of law at Arizona State University and the study’s lead author.
The design is designed to help clients feel more comfortable with their legal services.
It is also meant to encourage people to visit the law firms website in the first place, and to make it easy for users to do so.
That’s not a problem for all lawyers, however.
In many cases, people will have a choice between two options: a high-quality website that is designed for the lawyers to look and sound professional, or a low-quality site that lacks design elements that might be perceived as “slutty” or “sexist.”
A recent survey by the firm Burtless Associates found that 60 percent of the 1,400 lawyers surveyed said that the quality of their websites should be the most important aspect of their business, while just 28 percent said that it should be a secondary consideration.
The survey also found that 70 percent of respondents who used the law site design service said that they would recommend the company’s services to a prospective client, and 75 percent said they would make a referral to the firm if the person is interested in practicing law.
The new study, published online in the journal JBHE, also found a correlation between a lawyer site’s content and its perceived value.
“It seems that the more professional the website is, the more valuable it is to prospective clients,” Lafferry said.
“And so it seems that lawyers who are very professional and make a lot of effort in creating the best website for their clients are more likely to see their sites as worth considering for prospective clients.”
The study analyzed information from more than 12,000 lawyers and found that lawyers’ websites were rated in three areas: content, design and usability.
In terms of content, the study found that attorneys’ websites ranked highly for usability.
They had the highest scores in terms of ease of navigation, for example, as well as for ease of viewing.
The law firm had the lowest scores for usability, as the researchers found.
For example, in the study, the firm’s website looked like it was written in Chinese, but the lawyers’ website had a very clean, professional look that was clearly aimed at potential clients.
In the third area, the researchers examined design.
The authors found that many of the lawyers surveyed reported having high levels of satisfaction with their website designs.
For instance, lawyers who had good design scores reported a higher number of positive comments and emails from potential clients, compared to those who had lower scores.
This was particularly the case for those who were practicing in New York, Los Angeles and Washington, D.C. The report found that these firms also had the best scores for accessibility, meaning that people with disabilities could access the law office website.
The findings also indicate that lawyers with the most “professional” websites, those with designs that were very professional, were also the most likely to receive favorable feedback from potential customers.
The researchers also found, however, that lawyers in these areas had lower levels of trust in their websites.
The lawyers were also less likely to believe that they were being treated fairly in terms to prospective customers.
“We find no evidence of a bias toward professional or professional-looking websites,” Laughlin said.
This doesn’t necessarily mean that lawyers should abandon their professional websites altogether, Lafferity added.
However, it does suggest that lawyers can be more thoughtful about their website design.
“I think that we should always consider the client before we make decisions about a website,” Laffrety said.
“If we are going to be a professional firm, then we need to be very conscious of the impact of our website design on the professional quality of our work and the client.”
Lafferty said the study has a number of limitations.
For one, the data was based on a sample of lawyers, who were mostly from law firms in New Jersey and Washington.
In addition, the law schools involved were only participating in the research when it was conducted for the purposes of analyzing their own online courses.
The researchers also asked lawyers about their experience in the past and the experience of their current and past law firms.
“The data is not statistically representative of the entire practice,” Lathery said.
The next step in the analysis will be to compare the results of the study to the results from another survey that was conducted last year, Laughlin added.
In that survey