In 2016, the website designer was the most common job in the U.S., according to an annual survey of more than 1,000 people.
As recently as 2015, when the survey was conducted by online search company Bing, the number was slightly higher, with about half of the respondents describing themselves as designers.
In 2017, however, the gap has closed considerably.
More than half of respondents identified themselves as designer in 2018, up from 45% in 2016, according to the survey.
While the number of people identifying as designer dropped from 43% in 2017 to 35% in 2018 to 38% in 2019, the percentage of people who identify as designer has been steadily increasing for the last two years, reaching over 60% in 2020 and 2017.
The survey also showed that there are now more designer sites out there than ever.
While there were only about a dozen websites in 2018 that were deemed designer-friendly, the 2017 survey showed that almost one in five of the sites are now.
It’s unclear why the trend is continuing, but there are some theories.
One possibility is that many designers don’t really know how to craft an ideal design.
Others say the site designers have become too complacent, with their focus on SEO.
Whatever the reason, the site designer is the next big thing in online marketing, said Kevin Lee, chief marketing officer at digital agency DSC.
The next big step is to turn to the other side of the market.
“The way you build an audience, the way you connect with your audience, is not always as simple as saying, ‘Here’s a great site, we’ll take a look at it,'” Lee said.
“They may not have that in mind.
That’s the real question.
What do you want to sell people?”
This story was updated at 3:36 p.m.
ET to include a quote from Bing.